Paola Gutiérrez is a documentary photographer from Monterrey, Mexico. Her work is characterized by variety. More than encapsulating a single moment, she is interested in dynamism, the capability of an instant to change and grow. The brand design for PMG was based on the idea that nothing in life remains static and neither does her work. The challenge was to create a simple yet versatile brand that could englobe what PMG’s photographs represent. A brand that would show the professional essence of her work and her easy-going personality.