Otto is built around a simple idea: good coffee is part of everyday life. From the first cup of the morning to an afternoon break, we created a narrative that feels familiar, casual, and easy to connect with. The name becomes part of the conversation through expressions like “Pides Otto”, turning a simple coffee order into a recognizable brand language. Understanding the core problem and what needed to change.
A visual identity that feels as approachable as the coffee itself. We developed a bold, playful, and flexible design system that brings Otto's personality to life across every touchpoint, from packaging to everyday brand interactions.
Illustration gives Otto its own visual language. Expressive characters and playful details bring personality to everyday coffee moments, creating a recognizable universe that feels fun, familiar, and unmistakably Otto.