Nue is a contemporary fashion brand for the modern woman which aims to merge comfort and luxury. Focusing on wearable, classic silhouettes that are suited for an everyday elevated look, Nue is recognized for their wardrobe stables and basics. Nue’s branding was centered on capturing the feelings of relaxation and comfort. In staying true to their “the bare minimum” moto, the design emphasized on all things intangible: space, simplicity and light.