Canid is vaccine operations software the was built with the goal of simplifying pediatric work. Canid manages the complexity of securing vaccines margins, automating operation and increasing vaccination rates. The vision behind Canid’s brand system and communication was to make complicated medical processes seem easy. The design elements establish Canid’s services and client connections as core elements of the brand. Canid makes complex systems seem simple and accessible through their quick, catchy, feel-good phrases.